Building Distinctive Brand Assetsy

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

This fully revised and updated edition of A Field Guide to the Mammals of Australia is the only comprehensive guide to identifying all 382 species of mammals known in Australia. This book provides...

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates...

Your Happy Healthy Pet The authoritative information and advice you need, illustrated throughout with full-color photographs--now revised and redesigned to be even more reader-friendly! Cavalier...

Topinambur-meine Di t w chst im Garten Hunger ade - Kilos verlieren mit Topinambur Vor einigen Monaten machte ich eine sonderbare Entdeckung beim Einkaufen auf dem gr nen Markt. "Hey, was...

\nThis sourcebook is a season-by-season appraisal of the fashions of the 1930s, with over 600 photos and illustrations. Includes analysis of the significance of the fashions, and the key designers and

Czas na slow cooker i dania bogate w bialko!Jesli szukasz swietnych pomyslów na przepisy dla swojego slow cookera, to trafiles we wlasciwe miejsce. Z piecdziesiecioma sugestiami kulinarnymi, w...

Sildenafil, for the treatment of erectile dysfunction, is one of the first products that has made its way successfully from basic NO (nitrous oxide) research, to clinical routine therapy....